Mr. Bar-Meir has over 18 years of experience in the gluten-free food industry. He joined Eshbal after the merger with Bar-El Gluten-Free Bakery in 2016, served as CEO for six years, and now leads North American operations. He holds a B.A. in Marketing & Finance from Ben-Gurion University and an MBA from Ruppin Academic College.

Mr. Gadi Levin brings 20 years of financial leadership with public companies in Canada, the US, and Israel. He previously served as VP Finance and CFO at two Israeli investment houses. He holds a B.Com. from the University of Cape Town, a postgraduate diploma in Accounting, and an MBA from Bar-Ilan University.

Mr. Markus has 25+ years in CPG and better-for-you brands. He was SVP, North America – Retail at Else Nutrition, co-founded Nourishtea and BEON Energems, and previously held senior marketing roles at Unilever Canada and Shoppers Drug Mart. Based in Toronto, Canada, he holds an MBA and leads Eshbal’s North American retail expansion.

Ms. Shuhami is a lawyer and mediator with deep expertise in strategy, investor relations, and business development. She has led companies through fundraising, growth strategies, and scalable execution. Based in Israel, she holds an LL.B. and heads Eshbal’s global investor relations.

Mr. Levy, through Noki I.P Ltd., is the major shareholder of Eshbal. Noki has acquired Heintz-Remedia Baby Food, Arava Tea, Taami Baby Food, and founded Adama China. From 1991 to 2005, Mr. Levy was Senior EVP at Frutarom and GM of its Global Flavors Division, leading business development and global M&A. He holds a B.A. (Hons) in International Marketing from F.I.T. New York.

Mr. Eto holds a Bachelor of Agriculture from the University of British Columbia and has 35 years of experience in private and public companies. He specializes in bakery, fresh and frozen foods, and cannabis. A startup specialist, he has launched two companies and is active in angel investing. Mr. Eto is President of Qumai SA and a Board Director at Free Point Technologies.

Mr. Puar has 30+ years of public market experience, working in health, wellness, mining, technology, and clean energy sectors. He is the lead director and former CEO of Else Nutrition Holdings Inc. and a board member of Adcore Inc. He holds diplomas in Mechanical Engineering Technology and Business Administration from BCIT and serves as Vice Chair of Southpointe Academy’s Board of Governors.

Mr. Tamir Dagan, through Shiran Representatives 2008 Ltd., is a holder of ESHBAL. He has over 30 years of experience in the food industry, as well as other industries. Mr. Dagan is the owner and CEO of Shiran Representatives 2008 Ltd. whose field of activity is international trade in raw materials for industries and representation of international companies.

Mr. Bar-Meir, through LD Bar-El Ltd., is a stakeholder in ESHBAL. He managed “The Original Pancake House” in Israel for nearly 30 years. In 2003, he founded L.D Bar-El Ltd., launching high-quality gluten-free baked goods and making “Bar-El Bakery” a market leader. In 2016, he merged the bakery with ESHBAL, becoming a part-owner and serving in various management roles, including director.

Mr. Ifhar is an experienced CEO, CFO, and Head of M&A with strong strategic, financial, and operational expertise. He has led companies at various stages, from startups to large global corporations, and has extensive experience in global M&A. Mr. Ifhar holds a B.A. in Accounting and Economics and an Executive MBA from Recanati Business School, Tel Aviv University.

Ms. Goertzen is a corporate director with 30+ years of experience in corporate development and investor strategy for emerging companies. She holds a Certified Professional in Investor Relations designation from Ivey Business School and the ICD.D from the Institute of Corporate Directors. Ms. Goertzen serves on the boards of Mission Group Enterprises, Nationwide Trusts I-VI, and Adcore (TSX: ADCO).